Calling cold leads is so over. Traditional marketing and sales methods involve making direct contact with potential customers through familiar channels like the phone, and using branding and advertising to reinforce that your product or service is the best fit for a wide spectrum of prospects. Inbound is a revolutionary concept that turns traditional marketing on its head, leading the people looking for your exact service or product right to you. It evolves organically out of modern customer behavior, placing at its core the way people obtain and process information, and make decisions.Our ebook is chalk-full of invaluable information about this innovative inbound methodology. Using our practical step-by-step guide, you can successfully incorporate inbound marketing and sales into your business strategy, no matter what service you offer.